Yakima Bike Racks - Design Philosophy
High End Hitch Mount, Roof Top, Trunk and Hatchback, Spare Tire, and
Specialty Bike Racks
You might be surprised to learn that we dont just
make racks for transporting your gear. Were also philosophers. Thats not to
say we hang around in togas all day pondering our bellybuttons. We dont.
Instead, we hang around in togas all day pondering how to make better racks. So
what did we figure out after all this time kicking it like Aristotle? Like all
the best philosophies, ours is quite simple. And it can be summed up in three
short sentences: Make it functional. Make it durable. And make it beautiful.
You can see the result of our philosophy all throughout this website. Nowhere
else will you find products that get your gear to the great outdoors this sweet
and easy. Or, that can withstand as much abuse. And, for the beauty part, weve
taken inspiration from sources as diverse as nature, sports, and the automotive
world. But weve also used a minimalist approach. That means we dont
incorporate design elements just because theyre pretty. They have to be
functional, too.
So when you check out products like the SkyBox Pro, FatCat, HighRoller, and
the SprocketRocket, terms like elegant simplicity tend to spring to mind. And
hopefully, terms like dang, Ive got to get me one of those will spring to
mind, too. Enjoy the results of our deep thinking as you read through this
website. We hope youll agree its way more entertaining than the usual
philosophical tretise.
-The Yakima Design Team